Sourcing decisions based on evidence
We determine which markets, price bands and margins a product can command, using price data collected in the field and from open sources. Competitor ranges, price architecture, target segments and demand dynamics are assessed together.
We then build a cost model from ex-works price to total landed cost, covering freight, duties, taxes and logistics. The sourcing decision is therefore based on clear evidence of where, and on what terms, the product can compete.
What we do
Market and competitor price benchmarking across physical and online channels
Shelf and online prices are collected for comparable products, giving a current, verifiable picture of where competitors are positioned and what customers actually pay.
Price architecture analysis by category and segment
Entry, core and premium price points are mapped within each category, showing where a new product can be positioned and where the market is already crowded.
Total landed cost modelling
Each cost element is set out line by line, so margins can be tested against different volumes, Incoterms and currency scenarios before an order is placed.
Comparison of sourcing countries and supplier options
Alternative origins and suppliers are compared on price, lead time, minimum order quantity, duty treatment and supply risk, so the choice rests on more than unit cost.
Product range recommendations
The analysis concludes with a recommended range: the products, specifications and price points best placed to succeed in the target market.